Amazon Connect AI Performance Checklist
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Winning with Amazon Connect AI isn’t about more automation.
It’s about faster decisions, better agents, and fewer wasted seconds.

Executive Summary

This checklist is designed for business and technology leaders seeking fast, measurable improvements in contact-center performance using Amazon Connect AI.
It focuses on practical applications that reduce handle time, improve first-contact resolution, and increase agent effectiveness — without risking customer experience.

10 Places AI Improves Metrics Fast

  • Intent detection & intelligent routing
  • Real-time AI Agent Assist
  • Knowledge base search (RAG)
  • Auto-summaries and disposition notes
  • Automated QA scoring
  • Call reason classification
  • After-hours self-service automation
  • Multilingual understanding
  • Predictive intent nudging
  • Narrow-scope self-service containment

What NOT to Automate (Yet)

  • Escalations and complaints
  • Billing disputes and refunds
  • Edge-case troubleshooting
  • Policy interpretation
  • High-emotion or high-stress calls
  • Conversations requiring explanation or judgment

Common Mistakes

  • Treating AI as a bot replacement instead of a performance tool
  • Skipping prompt and guardrail design
  • Over-automating before understanding call drivers
  • No baseline metrics or ROI hypothesis
  • Training AI on outdated or messy knowledge content
  • Relying on vendor demos instead of real call flows

AI Readiness Checklist

  • Top call drivers identified
  • Clean and current knowledge base
  • Defined success metrics (AHT, FCR, CSAT)
  • Structured Amazon Connect flows
  • Human fallback paths
  • Prompt governance and guardrails
  • Business and IT alignment

Next Step: Schedule a quick AI Performance Fit Check to identify where Amazon Connect AI can deliver measurable ROI in under 90 days.


Schedule an AI Performance Fit Check



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